Tuesday, 24 January 2017
Cloze test #05
Around the world, companies that have achieved international leadership employ strategies that (1) from each other in every respect. But, when every successful company will employ its own particular strategy , the (2) mode of operation - the character and trajectory of all successful companies - is fundamentally the same companies (3) competitive advantage through acts of innovation . they approach innovation in its broadest sense, including new technologies and new way of dong things. They perceive a new basis for competing or better means to compete in old ways. Innovation can be (4) in a new product design , a new pro-ducting process, a new marketing approx or a new way of conducting training. Much innovation is mundane and incremental, depending more on accumulation of smal insights and advances (5) on a single, major technological breakthrough. It often involves ideas that are even 'new' idea, that have been (6) but never vigorously pursued . it always involves investments in skill and knowledge , as well as in physical assets and brand reputation .
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